ATENALIA Psychological Training
The project began with the need for change in Argos Coaching.
During strategic communications planning the need to make a change from the concept of coaching was detected. A 360º turnaround was needed starting with brand positioning, a change of name and a more explanatory and specific claim.
What is coaching? Training targeted at particular objectives. Thus the new claim was born, “Psychological Training”. Our aim was to explain it in a clear and direct way.