ICREA – 15th Anniversary
Organisation of the event
A brand promotes itself when it comes into contact with its public, either online, by more traditional means or via face-to-face interaction with its audience.
The 15th anniversary proved to be an ideal moment to get together, talk, listen (so what's new?) and reflect on the past, present and, above all, the future.
The event needed to be a little different while at the same time including all the necessary ingredients. Especially the ingredients which make ICREA a unique institution with one clear objective: ensuring that Catalonia continues to remain at the forefront of research at an international level. Important guests, researchers at the centre of the event and a surprise orchestra hidden among the audience playing Frank Sinatra's “My Way”. What else?