ICREA - The need to know
Brand strategy and communication activity
ICREA is an organisation of world-famous researchers.
An initial analysis highlighted the importance of creating and promoting the ICREA name. The challenge was to reinforce the perception of a scientific community of excellence and focus on its contribution to society.
After the first phase when we developed a Brand Strategy Plan and established the basis for its new position, we began designing a new Visual Identity, Claim, Web, Intranet, Videos, Awards, and the organisation of special events.
At the moment in 2016 we are organising a party for a special 15th anniversary celebration. But shhhh …. that's all we are saying!