Ajuntament de Barcelona - Paisatge Urbà
Summer campaign of Barcelona's Modernist Route
Our fifth consecutive year doing the campaign. The aim this year was to renew the web to make it more accessible than ever. In addition, given the increase in cultural activites on offer since we started, the user-friendliness of the web, making it easier for users to search for and find the information they are interested in, was our top priority.
The opening concert by Salvador Sobral, an online campaign, and advertising hoardings got the campaign off to a flying start.